With the UN’s declaration of 2025 as the Year of Quantum, Europe appears to share the priority with the release of the EU Roadmap for Post-Quantum Cryptography (PQC) and the upcoming EU Quantum Strategy (due 2 July 2025). The two announcements, released within a fortnight of one another reflect a Union that plans a coordinated approach to quantum technologies; one that positions security, innovation, and industry at its core. Yet, the success of these initiatives hangs on the role of industry in the follow-up.