COVID19 accelerated the growth of digital events in 2020. Having organised more than 20 events, logos and MCI have developed multifaceted experiences to address various client needs: covering everything from webinars to more complex events. In this case study, we share the outcome of our year-long work with three of our leading clients. It resulted in logos building up precious know-how on the specificities and mechanisms that make a digital event successful.
The pandemic changed the event planning of 2020 and forced logos, clients, to find new ways to pursue their objectives. The initial concept and timeline had to be rethought. The aim was to create digitally immersive and interactive experiences bringing together experts, industry stakeholders and relevant decision-makers for technical discussions and networking.
In this context, three 5GAA quarterly meetings, including the General Assembly, were turned virtual. One of these quarterly meetings was supposed to include a physical demonstration of C-V2X technology on public roads. The association decided to organise a
virtual Showcase | C-V2X Deployment on US Roads to replace it, presenting three deployment programmes of C-V2X technology from different member companies across various US states. One of the videos was provided by a member company, while logos coordinated the production of the ones regarding the deployments in Arlington, Texas and Alpharetta, Georgia.
With the flagship Visionary Roadmap for Advanced Driving Use Cases, Connectivity Technologies, and Radio Spectrum Needs, 5GAA provided a consolidated industry view on the deployment of connected vehicles. The 5GAA leadership presented the findings in a digital PR event and a webinar in partnership with the Financial Times.
Finally, TNO, a Dutch research institute, carried out a study on the Environmental Benefits of C-V2X due to the increasing pivot towards sustainability. Once more, this study was presented in an online event together with EU policymakers. This webinar allowed 5GAA to be further involved in the EU media sphere by cooperating with media outlet Euractiv.
As for the European Commission, the second Copernicus industry workshop planned in April 2020 was delivered virtually in June 2020. The focus was on “monitoring anthropogenic CO₂ emissions”, which is pivotal to measuring progress towards a decarbonised economy and fulfilling the Paris Agreement objectives. Reliable and consistent data on emissions is therefore critical, and Copernicus services can prove invaluable in that regard. Following the success of the digital workshop, the third workshop also happened digitally in October 2020. The focus was on the “European Ground Motion Service” of Copernicus. This new service aims to provide reliable and consistent information regarding natural and anthropogenic ground motion phenomena over Europe and across national borders.
Turning physical events into virtual implied many changes:
Virtual events, event branding & audience marketing, social media management, online & offline strategy, visual assets, speaker & programme management, event reporting, policy monitoring & intelligence, outreach programme