AEPO-ARTIS represents 36 European performers’ collective management organisations from 26 different countries.
Performers bring life and soul to artistic works. Without them, Europe would not enjoy the vibrant cultural scene it does today. The creative content sector also makes a vital contribution to Europe’s economy. However, performers are still not adequately rewarded when digital media broadcast their performances.
AEPO-ARTIS thus approached logos to design and coordinate its “Fair Internet for Performers” campaign aiming at changing the provisions of the EU copyright directive for over 500,000 artists. The aim was to convince European policymakers to secure the unwaivable right of performers to remuneration from on-demand online streaming services.
logos designed and ran a digital engagement strategy for 18 months. The campaign hinged around:
On social media, logos reached thousands of performers and citizens across the European Union through hundreds of followers. The engagement rate was high: out of 600 tweets, 70% were shared, and 60% liked. – which makes for a high engagement rate.
Among the decision-makers and influencers who engaged with our campaign were (at the time) Commission Vice-President Viviane Reding, EU Commissioner for Education and Culture Tibor Navracsics, EU Digital Single Commissioner Market Günther H. Oettinger and Andrus Ansip. In the European Parliament, MEPs Axel Voss, Mary Honeyball and Therese Comodini Cachia shared our content.
In traditional media, logos secured reached subscribers and readers in 8 Member States. In 2016-17, the campaign was mentioned in dozens of articles in pan-European (e.g. Politico, Euractiv, EU observer) and national media outlets (e.g. La Razón in Spain).
At the end of the campaign, the Legal Affairs Committee of the European Parliament formally endorsed the fair remuneration of performers by digital platforms.
see more here.
social media campaign, media engagement strategy, stakeholder management, public advocacy