On 4 March 2026, the European Commission tabled the Industrial Accelerator Act (IAA), a flagship initiative under the Clean Industrial Deal, signalling a more explicitly industrial approach to delivering climate neutrality: Europe will need not only targets and carbon pricing, but also the ability to manufacture the required technologies, components and materials at scale.

2026 is here – and effective communication is central to advocacy in a way like never before. We all know that things move fast these days – global events shift in a flash, and the news cycle never slows down. Add a flood of AI-generated content, lack of trust and a dramatic geopolitical landscape into the mix, and you have an environment where it is tougher than ever to make change.