logos and MCI Brussels join forces with ‘Business Bridge Europe’ to become top-tier EU public affairs consultancy

Brussels, 9th November 2022 – logos, a leading EU public affairs, association management and communication consultancy within the MCI group, announced today the acquisition of Business Bridge Europe (BBE), a unique boutique consultancy created in 2008 by Joëlle Vanderauwera and Marc Paoloni. Over the past 15 years, BBE has established itself as a reputable public affairs firm, well known for its C-level annual political conferences, including the European Space Conference

The expansion will mutually strengthen BBE and logos’ expertise in strategic domains such as aerospace, defence, digital, cybersecurity, environment, energy and mobility, to advise and accompany clients in the European institutional processes. It will also reinforce the overall presence of the MCI group in the EU capital, now with a team of more than 130 talented professionals. Together, logos, BBE, and MCI Brussels offer a 360-degree suite of engagement solutions for corporations, associations and institutions, from advocacy and association management to strategic and digital communications, as well as event management.

“We are proud to welcome aboard the BBE team. We are now one of the top-tier public affairs agency with a unique mix of talents capable of supporting a large spectrum of EU and international public affairs projects,” said Fred Soudain, Managing Director of logos.

“I am delighted to see how our work contributes to the advancement of European and global debates. The BBE team is the perfect addition to an already stellar organisation,” noted Sebastien Tondeur, MCI group Chief Executive Officer.

The EU’s ambitious initiatives in many new areas stimulated BBE’s desire to engage with these political and economic challenges deeply. We had to strengthen our capacities to satisfy such an objective, and I am convinced we have chosen the best partners for that. With logos and MCI Brussels, BBE will be part of an all-star team to continue serving our customers,” said Joëlle Vanderauwera, Managing Director of BBE.

“Fifteen years ago, we created BBE with the ambition of accompanying and advising European companies to realise their projects or consolidate their strategies, especially in emerging technological and industrial fields. I strongly believe that the merger of BBE’s capacities with logos and MCI Brussels will create an entity of greater expertise and efficiency on the Brussels market,” noted Marc Paoloni, co-founder of BBE.


logos is an advocacy, association management and communication consultancy. Clients trust us to steer alliances, activate communities, and engage with policymakers. We offer a compelling combination of technical expertise, political savviness, razor-sharp communication, coalition building, and event organisation. While our heart is boutique, our reach is global. In 2012, logos was integrated into the MCI group (62 offices in 31 countries).


Business Bridge Europe (BBE) is a boutique agency specialising in European public affairs and especially space policy. We offer advocacy, business intelligence, training and coaching, strategic communications and first-class event management.


MCI group is a next-gen platform for marketing innovation and breakthrough communication in the digital age. We are powered by a global agency network of over 1,200 clients across 30 countries and have a 30+ year proven track record. Our service platform combines and shares the talent, technology and creative power of our specialist agencies, communities and ventures to form an interdisciplinary collective for the transformation and growth of brands and organisations.


Delia Voica: Delia.voica@logos-pa.com

Learn more: www.mci-group.com

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