On 26-28 June, a logos communication team travelled across the globe to represent the 5G Automotive Association (5GAA) at the Mobile World Congress in Shanghai.
We organised a session on the readiness and commercialisation of ‘Cellular Vehicle-to-Everything’ (C-V2X), the technology enabling communications between the transport ecosystem and road users. The audience was able to experience a deep-dive into smarter and safer mobility, offering a sneak peek of what’s to come, namely the technology ready to be deployed. The event also gave an insight into the commonalities and specificities of the Chinese, European and American perspectives on the future of automated driving.
Alongside with MCI Brussels, we sourced and managed the logistics and preparation of seven keynote speakers. We also facilitated a panel discussion gathering companies from the automotive and telecoms sectors as well as Chinese public officials.