Copernicus, the European Union’s Earth Observation Programme, provides satellite and in situ (non-space) data to public and private service providers to improve the quality of life of European citizens. Today over 150,000 organisations in Europe and beyond are regular users of Copernicus information services. In the EU, the internal market for space-based applications is developing rapidly.
The European Commission approached logos and MCI Brussels to propose, design and deliver four workshops that should boost the uptake of Copernicus services among private sector and industry stakeholders. Because of the Coronavirus pandemic, the first physical workshop planned in April 2020 was turned into a virtual one in June 2020. The aim was to create an immersive and interactive workshop that would bring together industry stakeholders and Copernicus experts for both technical discussions and networking.
The focus of the first workshop was on “monitoring anthropogenic CO₂ emissions”, which is pivotal to measuring progress towards a decarbonised economy and the fulfilment of the Paris Agreement objectives. Reliable and consistent data on emissions is thus critical and Copernicus services can prove invaluable in that regard.
logos and MCI worked around the clock to turn a physical workshop into a virtual within weeks. Indeed, the change had many implications:
logos also created the workshop’s visual identity and developed the related assets such PPT templates, agenda, e-mail invitations, and speaker visuals. logos also compiled an event report that drew lessons learnt on the basis of a satisfaction survey and social media metrics.
The virtual workshop proved to be a success. The feedback received by the client was very positive.
virtual events, event branding & audience marketing, social media management, online & offline strategy, visual assets, speaker & programme management, event reporting