4evergreen, the cross-industry alliance committed to advancing fibre-based packaging circularity, recently hosted its 5th Annual Conference, titled “New Horizons for Fibre-Based Packaging Circularity.” This milestone event brought together key stakeholders from the packaging value chain, policymakers and industry experts. 

Set against the backdrop of the evolving Packaging and Packaging Waste Regulation (PPWR), the conference not only celebrated the alliance’s accomplishments but also addressed pressing challenges while exploring collaborative pathways towards a more sustainable and circular future. By aligning its objectives with the PPWR, 4evergreen underscored its dedication to regulatory compliance and innovation in sustainable packaging solutions. 

challenge 

The fibre-based packaging sector sits at the heart of critical conversations about sustainability, recycling and regulatory alignment. Achieving true circularity demands seamless collaboration across a diverse range of stakeholders, encompassing every stage of the value chain—from design and manufacturing to collection and recycling. 

As a trusted partner of 4evergreen, we were proud to support the organisation of their conference. The primary challenge was to design a platform that not only highlighted 4evergreen’s impact but also inspired action through dialogue and showcased tangible solutions. 

solutions 

To meet these challenges, our experts in communications and association management adopted a multi-faceted approach: 

• Strategic content and agenda: The conference programme was meticulously curated to address industry challenges and spark meaningful dialogue. Diverse formats, such as high-level panels and breakout sessions, covered critical topics including harmonised standards, lifecycle management and value chain collaboration. This ensured the event remained relevant and positioned it as a credible platform for policy and industry discussions. 

• Showcasing Circularity Success Stories: The event provided 4evergreen members with a platform to present real-world success stories. These case studies highlighted tangible progress achieved by member companies, offering actionable insights and inspiring attendees to adopt similar innovations. This initiative reinforced the alliance’s commitment to delivering measurable impact. 

• Interactive participation: Engagement was a top priority, achieved through a hybrid format that integrated over 350 participants. Interactive tools, such as Slido, facilitated dynamic Q&A sessions, bridging in-person and virtual audiences to ensure inclusivity and accessibility. 

• Visual branding and digital presence: A cohesive visual identity enhanced 4evergreen’s branding throughout the event. Post-conference outreach, including a professional video and a targeted social media campaign, extended the reach and influence of the conference’s key messages, ensuring its impact resonated well beyond the event itself.
   

results 

The 5th Annual Conference successfully reinforced 4evergreen’s role as a leader in the circular economy and sustainable packaging. Key outcomes included: 

• Engagement: Around 200 participants attended in person, representing policymakers, industry experts, and member companies 

• Impactful discussions: Insights from more than 20 high-level speakers during panels and sessions provided valuable perspectives 

• Extended reach: The event attracted over 180 live-stream viewers and garnered over 375 YouTube views, significantly expanding its audience 

• Online presence: A 65% increase in engagement on LinkedIn and a 30% rise in new followers underscored the success of the alliance’s digital strategy 

The conference bridged the gap between industry stakeholders and policymakers, fostering a collaborative environment essential for driving progress in fibre-based packaging circularity. By celebrating achievements, showcasing innovative solutions and addressing regulatory challenges, the event reinforced 4evergreen’s leadership in the circular economy and laid a strong foundation for future advancements. 

This comprehensive and strategic approach ensured that both alliance members and EU policymakers attained substantial value from the conference, aligning their efforts towards the shared goal of achieving sustainability and circularity in packaging.