case studies

IRU Transport & Mobility
Designing the content & audience strategy of the IRU World Congress 2018

IRU is the International Road Transport Union, the global industry association for road transport.

Logos supported IRU through our expertise in strategic event development and strong background in road transport. Notably, Logos assisted IRU in designing the two-day event programme and to secure the participation of global political and transport business leaders, the IRU World Congress 2018. Based on IRU’s objectives, Logos shaped the content and format of the event, from identifying the key policy topics to be addressed to recommending ideally suitable speakers. You can have a thorough look here.

In a nutshell:

  • 1,200 participants from 80+ countries (largest event in Oman ever)
  • 80+ speakers from public authorities, international organisations and the private sector from the GCC regions, Europe, Africa, and Asia
  • 30 ministerial delegations participating in an open dialogue with CEOs
  • Opening plenary attended by the royal family and aired live on Omani national television

‘’Congratulations to the team for providing the richest programme the organisation has ever showcased.’’

Umberto de Pretto, IRU Secretary General