case study

IRU is the International Road Transport Union, the a global industry association for the road transport sector.

Logos supports IRU by applying its expertise in strategic event development and drawing on a solid background in road transport. Logos helped IRU devise a two-day event programme for the IRU World Congress 2018 and secure the participation of global political and transport business leaders. Based on IRU’s objectives, Logos shaped the content and format of the event, from identifying key policy issues to cover, to recommending suitable speakers. More detailed information is available¬†here.

Congratulations to the logos team for providing the richest programme ever showcased by our organisation.

Umberto de Pretto, IRU Secretary General

In a nutshell:

  • 1,200 participants from more than 80 countries (the largest ever event held in Oman.)
  • More than 80 speakers from public authorities, international organisations and the private sector from the GCC regions, Europe, Africa, and Asia.
  • 30 ministerial delegations participating in an open dialogue with CEOs.
  • The opening plenary session attended by the royal family and broadcast live on Omani national television.

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